Playout is a term for the transmission of television channels and radio channels from the broadcaster into terrestrial networks, which delivers the content to the audience. Those networks can consists of terrestrial transmitters for TV, radio, and cable networks or satellites. In last few years, the playout automation is becoming more practical owing to the technological advancements in broadcasting. Television shows, digital on-screen graphics, and television commercials, can all be stored on video servers remotely controlled by computers utilizing the 9-Pin Protocol and the Video Disk Control Protocol (VDCP).

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Latest business intelligence report released on Global Playout Automation Market, covers different industry elements and growth inclinations that helps in predicting market forecast. The report allows complete assessment of current and future scenario scaling top to bottom investigation about the market size, % share of key and emerging segment, major development, and technological advancements. Also, the statistical survey elaborates detailed commentary on changing market dynamics that includes market growth drivers, roadblocks and challenges, future opportunities, and influencing trends to better understand Playout Automation market outlook.

List of Key Players Profiled in the study includes market overview, business strategies, financials, Development activities, Market Share and SWOT analysis:

Evertz Microsystems (Canada),Grass Valley (United States) ,Harmonic, Inc. (United States) ,Snell Advanced Media (United Kingdom),Imagine Communication (United States),Cinegy (United States),BroadStream (United States),

Market Trends:

  • Scope for Technological Evolution in Global Market
  • Growing Language Variation
  • High Popularity of Cloud-Based OTT Channel
  • Reluctance of Customers to Spend On VoD Services

Market Drivers:

  • Rising Need for Multilingual Playout
  • Growing Rate of Playout Automation Adoption
  • The Rising Television Industry Worldwide

Market Opportunities:

  • The Emerging Demand from Economies
  • Latest Technological Advancements in Broadcasting

Segmentation of the Global Playout Automation Market:

by Type (Hardware, Software), End Users (International Broadcasters, National Broadcasters), Genre (Sports, News, Entertainment, Other {Advertisements, Live Telecasts})

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Geographically, the following regions together with the listed national/local markets are fully investigated:

  • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
  • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
  • North America (U.S., Canada, and Mexico)
  • South America (Brazil, Chile, Argentina, Rest of South America)
  • MEA (Saudi Arabia, UAE, South Africa)

 

Furthermore, the years considered for the study are as follows:
Historical data – 2015-2020
The base year for estimation – 2020
Recent Estimated Year – 2021
Forecast period** – 2021 to 2026 [** unless otherwise stated]

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Summarized Extracts from TOC of Global Playout Automation Market Study

Chapter 1: Exclusive Summary of the Playout Automation market
Chapter 2: Objective of Study and Research Scope the Playout Automation market
Chapter 3: Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis
Chapter 4: Market Segmentation by Type, End User and Region/Country 2015-2020
Chapter 5: Decision Framework
Chapter 6: Market Dynamics- Drivers, Trends and Challenges
Chapter 7: Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 8: Appendix, Methodology and Data Source

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