” The consistent innovation in the products of the global Mobile VAS market, along with rising living standards, will show a higher and steeper line of growth. The Mobile VAS market is also expanding as people become more aware of the diversity of items available. The Mobile VAS market growth is recognized to be aided with the help of social media influence. To increase sales, major manufacturers have used a variety of business methods, including geographical and capacity development, M&A, and R&D. The increase in the quantity and mere existence of e-commerce websites are majorly driving the market.

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This study covers following key players:
America Movil
AT&T
Sangoma Technologies
BlackBerry
CanvasM Technology
InMobi
One97 Communications
OnMobile Global Ltd
Astute Systems
Value First Digital Media Pvt. Ltd
MobME Wireless Solutions
Pyro Networks
Aricent Inc
Convergys
China Mobile
China Unicom Co., Ltd.

Particularly in emerging markets, product demand is a key factor for the market expansion. Similarly, the ongoing product innovations taking place in this Mobile VAS industry is driving growth with the shift of consumer preferences. In the upcoming years, it is expected that North America hold the greatest market share. The market is fiercely competitive, as evidenced by prominent players’ efforts to increase market share through capacity development, acquisitions and mergers, and product and technology breakthroughs.

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Market segment by Type, the product can be split into
SMS
MMS
Mobile Money
Mobile Infotainment
Others

Market segment by Application, split into
Personal Use
Commercial Use

The global Mobile VAS industry is seeing major demand growth due to the market trends. Another major driving factor is the improvement in the digitization of the world. The regional growth landscape of the global Mobile VAS market is segmented into North America, Europe, Central and Southern America, Asia Pacific, Middle East and Africa.

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